Pop-up stores and booths provide an innovative addition to the retail mix. This is appealing for visitors, who can discover new brand universes, and good news for retailers, which can engage directly with new customers.
Pop-up stores are a unique form of retail expression in our shopping centers. Located where footfall is greatest, they allow retailers to test a new product, concept or service, launch a new range or simply generate additional sales, while increasing their brand awareness. The flexibility offered by our leases - from one month to three years - allows for a multitude of formats and experiences. In 2021, we welcomed digital natives such as footwear maker Bons Baisers de Paname and mattress specialist Emma alongside players from the automotive and new mobility sectors, innovative formats of traditional retailers such as Decathlon City, Fnac Kids and Ikea, and high-end brands including Pierre Hermé, Chanel and Devialet.
