A new system launched in the fall of 2021 allows our visitors to join their local shopping center’s loyalty program. It comes with an app packed with exclusive benefits and events, including an advent calendar in Portugal, a Disney promotion for the movie “Encanto” in the Netherlands, and ice skating and a Christmas market in Spain. Some 200,000 people have signed up after just a few months, with 15 new shopping centers to roll out the app in 2022.