AT THE HEART OF TERRITORIES 2022

Acting together : Regional influence

ACTING TOGETHER

Regional influence

No two of our centers are alike, and that’s how things should be! But they all share the same goal of making a valuable contribution to their host territories. Their footfall makes them choice venues for spreading culture, raising awareness and hosting solidarity initiatives.

Each center develops solutions adapted to the needs and particularities of their local communities and the territory surrounding them. Our centers build their identity and allow it to shine thanks to the links they forge with the local stakeholders - from institutions and businesses to public figures, artists and non-profits - that bring the territory to life.

We are determined to contribute to the development of our host territories, for and with the other stakeholders.

Common good Cultural outreach projects

In Portugal, the Espaço Guimarães shopping center adorned its exterior walls with the trademark bright colors of local artist Kruella d’Enfer. A total of 1,000 sq.m. of murals on 12 panels, each covering 77 sq.m., tell the story of the city of Guimarães, near Porto, considered the cradle of the country.

As close to life as possible Hand in hand with the Red Cross

Since 2015, our shopping centers in Italy have partnered with local Red Cross associations. This year, several of them again hosted blood donor and vaccination shopping centers against the backdrop of the pandemic. Since the rollout started, 1 million people have been vaccinated in our shopping centers in Europe.