Our shopping centers are consumers’ preferred shopping destinations. The new partnership offer gave us the pleasure of welcoming several new retailers in France in 2021, before rolling the model out in the other countries where we operate. It was an opportunity for each of them to develop their business in the best shopping centers in France and Europe.
Testing
After initial tests at a location in central Paris in 2019, Gémo Kids opened its doors at Val d’Europe (France). The brand’s first foray into a shopping center allowed it to win new customers. It also gives the brand a secure footing for developing its sales offering on a larger scale, taking advantage of Klépierre’s European platform and know-how.
Diversifying
The concept underpinning a retail venue can often be read in its design. The new partnership offer enabled LOBSTA, a street food chain specializing in lobster, to test three different formats: a “classic” restaurant at Les Passages (France), a pop-up outlet in a refurbished maritime container at Odysseum (France) over the summer, and a kiosk in Val d’Europe.
Innovating
The new approach helps identify new and high-potential concepts locally. One example is NOUS Anti-Gaspi, a social grocer that fights food waste by stocking products that have been taken out of traditional distribution channels, like “ugly” vegetables and products close to their use-by dates. It is also an opportunity for retailers to build on Klépierre’s network to expand and establish themselves throughout Europe.
