Our shopping centers are connected to their surrounding territories via public transportation, deeply rooting them in the local economic and non-profit ecosystems. They are connected to new behaviors, forming an integral part of retailers’ multi-channel platforms by offering digital services to visitors, before, during and after their visit. They are also connected to communities, using social media to extend the experience beyond bricks and mortar.
Our Emporia (Sweden) and Romagna (Italy) shopping centers have reached a milestone, celebrating their 10th and 30th anniversaries respectively this year, demonstrating the long-term value of our assets and our customers’ loyalty.
As a local stakeholder, Klépierre facilitates access by catering to alternative mobility options with a reduced carbon footprint. These include public transportation, two-wheelers and electric vehicles, which can now recharge in all our centers’ parking lots.
KLUB! is an app created in 2022 to enhance communication between our teams and retailers. This new system strengthens our customer-centric approach. It is currently being rolled out in 35 of our shopping centers, with a target of 70 centers by the end of 2023.
Some 30 of our shopping centers have already joined the most popular social media platform among young people, TikTok, gaining 175,000 followers across Europe. Posts cover contests, hauls, bargains, food tasting, lip syncs and challenges.